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LaVerde’s To Correct ‘To Go’ Label Errors

By Keith J. Winstein


LaVerde’s Market, which for the past several weeks had been misrepresenting some of its locally packed foods as more recently made than they really were, will cease the practice.

Chris Silverio, LaVerde’s assistant manager in charge of produce, said that the store will no longer put salads and sandwiches in its “to go selections” area with a “Packed On” date later than when they were actually packed.

“I don’t know why that happens,” he said, adding that he had been unaware of the practice until alerted by a reporter and would stop it.

Silverio said it was possible the one-day postdating occurred because “sometimes the scale goes down and doesn’t boot up properly.”

Salad packed tomorrow, label says

LaVerde’s generally makes and packs a large number of salads and sandwiches during the day, but doesn’t immediately put them all out in its “to go selections” area because of space restrictions, Silverio said.

Instead, some of the items are reserved and not put out for purchase until 10 p.m. at night. It is apparently these items that LaVerde’s had been mislabeling as “Packed On” the next day, with a consequently later “Sell By” date.

Customers shopping in the evening may have noticed the phenomenon because their salads indicated they were “Packed On” a day that had not yet arrived.

It is unclear how long the practice has persisted.

Shoppers untroubled by error

LaVerde’s customers shopping last night were generally untroubled by the mislabeling, but some indicated they might reconsider their purchases.

“It probably will affect my future buying” at LaVerde’s, said Boston resident Jane Erickson, who was about to purchase a tuna roll-up last night.

Had she known about the mislabeling, “I probably wouldn’t have bought it, because I did look at the date,” she said.