Company Apologizes For Use of MIT NameBy Carina Fung
On-Campus Marketing admitted that "a mistake had been made" in its unauthorized use of the MIT name on a student mailing ["Internet Bank Mass Mailing Used MIT's Trademark Illegally," Feb. 20].
A Security First Network Bank brochure which was mass-mailed to specific student addresses, contained the header "MIT Internet Banking."
The use of MIT's name was unlawful, and a cease-and-desist letter was sent to the banking company and On-Campus Marketing, said Director of Insurance and Legal Affairs Thomas R. Henneberry.
The original header was to have read "Internet Banking For MIT," said On-Campus Marketing representative Devon Shain. He maintains that the switch was accidental.
On-Campus Marketing sent a letter of apology to MIT, stating that it would "seek prior approval to use the MITtrademark in all future promotions," said Senior Associate Dean Robert M. Randolph who received a copy of the letter. "The response [to the use of the illegal header] from MIT has been appropriate and effective."
In response to claims of inappropriate access to student addresses, Shain said that the mailing addresses supplied to On-Campus Marketing from American Student Lists were "public information."
There was previous concern about how students' room numbers were obtained, since most mass-mailings are directed to dormitories or living groups. The Registrar was unaware of the mailing, Randolph said.