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Coop Ad Quotes Misleading

Coop Ad Quotes Misleading

After a minor bit of electronic legwork, I determined the following fact: None of the "students" quoted in the recent string of advertisements by the Coop [in The Tech] attend either Harvard University or MIT. The glowing testimonials were garnered from a population that had little or nothing to do with MIT. While it is never explicitly stated that the students are associated with either of the schools that run the Coop, it certainly is an easy assumption to make, and one that I think that the Coop intended.

I find this terribly misleading and will use it as another reason to take my business to establishments other than the Coop.

Sanjay S. Vakil, '94