The Tech - Online EditionMIT's oldest and largest
newspaper & the first
newspaper published
on the web
Boston Weather: 70.0°F | Overcast

LSC promotional display disappears

A New York company will take "serious action" if it does not recover a promotional display which was stolen from Lobby 10 last week.

The Lecture Series Committee (LSC) used the exhibit to promote "Rock and Roll Time Tunnel," a multi-media review of the last 25 years of rock music, according to Chairman Rim Cothren G. The committee set up the display on Sept. 22. The display was taken between 9 pm on Sept. 22 and 10 am the following morning.

"The value of the display is approximately $6000," according to Gail Schwedock, account coordinator of Brian Winthrop International (BWI), the company which supplied the exhibit. "We will take some serious action if we don't get it back," she said. "We are not taking it lightly.

The exhibit included several poster-sized glossy pictures, Cothren said. "It's a general rule we display company advertising if we can't do anything better."

Schwedock was critical of the lack of security surrounding the exhibit. "The display was in a fairly open area without supervision." It was fairly vulnerable to theft, Schwedock added, noting that other campuses stored the display near offices or stores.

BWI is in the process of determining what measures will be taken, Schwedock said. A decision should be made by the end of next week, and if the photos are not recovered by then, that action will be carried out.

LSC has not determined what its response would be in that event, according to Cothren. "The first thing would be to contact the law office to determine who is liable." Liability was not mentioned when the display was given to LSC, he added.

The cost of the display "could wipe out a year's worth of work," said Cothren. "It is a significant amount of money."

"This throws off our schedule," Schwedock said. "Our primary interest is to find the display ... We are not looking to get involved in legal disputes."

At first LSC assumed the theft was a hack, Cothren said. "We expected it to show up in a dorm lounge ... I don't understand why someone would take it in the first place.

"Urchins on campus or students" are probably responsible for the theft, Cothren said, but LSC suspected that students would be more interested in it. "Who else is going to want it?"

"I can't imagine why someone would want the hardware [framework supporting the pictures]," Schwedock said. Since the displays were made in a group of eight, reproducing a single set of photos would cost more than the value of the original exhibit, she explained.

The chances of getting the display back diminish every day, Cothren said. Yet LSC still has no clue as to the location of the display, he said. "We want to keep a good reputation with the company," Cothren added. "We are offering a $50 reward for the display's return."