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Articles by Rayna Verbeck

February 11, 2014
There is no shortage of media buzz about the Millennial generation. From skyrocketing student debt, to the contracting job market, to the decline in traditionally “secure” professions, to the setbacks of coming of age in the worst recession in decades, the challenges of my generation are well-documented. The flip side of the doom and gloom prophecies is the unprecedented opportunities in the new economy for those who are willing to get creative to sell themselves and reach their goals. Whether you snag a traditional professional job, strike out as an entrepreneur, or work a 9-5 with projects on the side, strategically managing your personal brand can be what sets you apart from your competition.
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