Articles by Bill CarterClifford KraussJohn M. Broder and Dalia Sussman
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August 25, 2008
In mid-2005, Dick Ebersol, the chairman of NBC Sports, had secured the support of the International Olympic Committee for the critical move of the finals of the key television sports of swimming and gymnastics to morning hours in China so they could be shown live in prime time in the United States. But he had one more person he needed to consult: Michael Phelps.