Articles by Ashley Parker and Nick Corasaniti
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THE NEW YORK TIMES
October 31, 2014
WASHINGTON — Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. And they can reach people through Facebook, Pandora, Twitter, YouTube or cable television.